Picc Kunming Branch Competitive Strategy

China joined WTO,opened our country insurance market comprehensively in 2004, along with our country insurance market's comprehensive opening,the Kunming non-life insurance market's market mechanism evolved for Oligopolistic market structures,the market main body increases rapidly,the competition intensified,the market share dispersed gradually,because the Kunming Subsidiary company of PICC did not have the mature competitive strategy is the instruction,this company market share and the insurance premium income assumes the declining trend,to contain the market share not to be abnormal drops,guaranteed that this company insurance premium income and the profit grew stably,guaranteed it in the Kunming non-life insurance market comprehensive coordinated development.This article utilizes the economics,the management science,the decision-making science and the enterprise strategy theory,the overall analysis Kunming Subsidiary company of PICC has faced the exterior common environment,the special environment and this company internal resources,ability condition,the union insurance business management's particularity,take the developmental strategy of PICC and《Chinese Insurance business Development "11.5" Plan Summary》as the instruction, proposed for this company's the competitive strategy of competing and cooperating,and elaborated the connotation of stably,the cooperation,the expansion of the competitive strategy of competing and cooperating.According to the actual situation,the utilization enterprise strategy theory,proposed that the function strategy of the competitive strategy of Kunming Subsidiary company of PICC;In elaborated that the function strategy part of the competitive strategy of competing and cooperating,this article elaborated strategic human resources management,according to the price leadership model,using the game theory elaborated this company's fixed price strategy,utilized the Boston matrix analysis company's product strategy behavior,after elaborating marketing strategy,elaborated altogether insurance,the reinsurance,the centralism insurance and so on,insurance business unique cooperation strategies,finally elaborated BPR,the organization transformed,the study organization's construction.This article hoped that the implementation of the competitive strategy of competing and cooperating could help Kunming Subsidiary company of PICC winning the continual competitive advantage in the Kunming non-life insurance market,guaranteed that this company obtains the comprehensive coordinated development in the Kunming city.