China's Commercial Banks To Develop Private Banking Business

Private banking is a finance service whose core is fortune management and provided to wealthy people by commercial bank. Its foundation is investment management. Its support is the high level person with ability. Its instrument is research and analysis. Its characteristic is special management. Now, private banking has become more and more important for the famous commercial banks all over the world. These years, as the rapidity of personal wealth accumulation in China, the demands of magnates' capital management are instinct. All these make private banking became more and more important for commercial banks in China. As the fields of finance's opening, on one hand the foreign banks with abundance experiences have focused on the market of private banking of China, on the other hand the private banking in Chinese banks have not developed wholly. On the face of foreign banks' challenge, in this paper we'll analyze the private banking deeply, and use for reference of the mature experiences of foreign banks, through analyzing the clients of our country, give some advices for the development of private banking in commercial banks of our country.There are four parts for this paper:Firstly, defining the private banking, and giving a general situation of it. And introducing the development of private banking aboard and take UBS for example.Secondly, analyzing the meanings of developing the private banking of our country's commercial banks and the advantage and disadvantage compared to foreign banks.Thirdly, analyzing the size and structure of the clients in China, so as to help banks to distinguish the type of clients, and also analyzing the factors which affect the attitude of risk of clients and the methods which can evaluate the attitude of risk and the capacity of risk. Lastly, discussing in today's condition, the organization, service contents, daily management and CRM of private banking, and also give some advice for the international development.