Countermeasures To Expedite The Development Of Convention And Exhibition Industry In Tianjin

MICE industry, one of the three main non-polluting industries, plays a very important role in promoting urban economic development. People are paying growing attention to it. MICE industry is a key industry in many major cities, marching for internationalization, specialization, scale-rization and brand-rization.Tianjin is the center of economy in North China and an international port city. The development of MICE industry lags behind relatively. So it is a very important research subject to accelerate the development of MICE industry and to promote the economic development of Tianjin.In this paper gives detailed introduction of current situation of MICE industry home and aboard, as well as the overall and influential exhibitions in Tianjin. The paper carries out thorough analysis on necessity and feasibility to accelerate the development of MICE industry in Tianjin. It points out the problems and the corresponding causes of MICE industry in Tianjin. At last, the paper makes suggestions to accelerate the development of MICE industry in Tianjin in aspects of the conception, government, enterprises, industrial associations and human resoursess.