The Competitiveness Of Enterprises Based On Customer Value-oriented Research

With the deepening fiercely of economic development of the market, consumers are in leading status more and more in the market competition, The custom-made idea is paid attention to more and more by the enterprises too, Consumer is the basis of enterprise' survival and development. Enterprise which want to establish in an unassailable position in fiercely market competition, and obtain competitiveness strongly, must unceasingly inquire about customers' demands, create and transmit excellent customer value come approval to win customer's approval and favor than rivals, that Customer value size decides the power of enterprise's competitivenessThe text has explained the domestic and international relevant important theories of customer value and enterprise's competitiveness at first, with the deficiency of enterprise's competitiveness source problem at present and Study enterprise's competitiveness source problem from customer value after putting forward the visual angle of combining together from enterprises; Then analyzed the relation between customer value and enterprise's competitiveness in terms of the competition and value chain, and construct the relation picture of the two; then the text proposes a enterprise's competitiveness forms models which based on that customer value, which starting point is that enterprises should establish the strategic logic based on customer value innovation instead of the strategic logic taking competition as direction; Then constructed a test and assess models of enterprise's competitiveness which based on the customer value leading, So that enterprises understand the customer value urging the factor clearly which customer concerned, Having pointed out a very good direction in order to strengthen enterprise's own competitiveness; Then the text has put forward the promoting tactics of enterprise's competitiveness pointedly which based on the customer value leading; Finally, with the China Mobile --" dynamic area" example and analyze the forming process of competitiveness which based on the customer value leading.