Wudang Mountain Tourism Environmental And Countermeasures

This paper integrated the real situation of tourism in Mt.wudang successful experience of other places with similar conditions, utilized the theoretical knowledge and analysis tools acquired from the MBA program to complete the analysis of the existing circumstance and interior and exterior condition appraisal. On this basis, it presented distinctive suggestions and concrete measures for the development of tourism in Mt.Wudang.As the famous Taoist shrine, the well-known scenic spot and the world culture heritage, Mt.Wudang distinguishes itself for the unique, attractive natural scene, magnificent ancient buildings, profound Taoist culture and magical Wudang Boxing, thus is praised as"the only famous scenic spot from time immemorial down to the present day, the first celestial mount in the world".Mt.Wudang is superior to other Chinese mount scenic spots in its abundant tourist resources. But it lags behind other attractions in china as a whole restrained by manifold factors now. it analyzed detailed the internal and external environment factors that may affect even hinder the development of Wudang scenery famous spot, this paper presents the advantages, disadvantages, external opportunities and Challenges of Mt.Wudang attractions,analyzing From internal development environment: The unique Wudang culture is very advantageous to the tourism development, but it also has the restriction factor. Mainly manifests in:Management mechanism are backward,tourism products are sole, tourism image is fuzzy, tourism marketing insufficient, the fund is short, the propaganda and the promotion are insufficient and so on. It causes the tourism of Mt.Wudang to be at the comparatively backward conditions. From exterior development environment analysis: The good developing situation which faces the world tourism, the development of Mt.Wudang tourism fills both the opportunity and challenge. Only has the perfect management mechanism and the resource is exploited further Packed and are cultivated and improved in quality, do the products appeal to the market. Only have positively sets up the Mt.Wudang tourism image, urges the resources superiority to transform as soon as possible as the brand superiority, can realize the fast development of Mt.Wudang attractions.The paper will have the certain instruction significance to management and operation of Mt.Wudang attractions. Simultaneously, it has the certain reference value to other scenic sites, the enterprise and individual to invest in the local tourism.