Beijing Technology & Trade Company Competitive Strategy

Beijing Tech & Trade Co., LTD is a subsidiary company under ShiJiFeng Group that is mainly engaged in virescence and road construction. These two operations occupy and use a great deal bankroll, and payments period is very long, stall of creditors one another is deadly serious. As a project which Group execute multi-strategy emphasis, Beijing Tech & Trade Co., LTD has been highly paid attention and supported in a big way by Group leaders and the other subsidiary companies since it was established. After two years marketing operations, Beijing Tech & Trade Co., LTD fix operation on security products, that is to be agency, marketing and security projects to design and construct. Beijing Tech & Trade Co., LTD established shortly, itself resources are not abundance, and at the same time, it faces the competitions for economic integration and China joined WTO. It is an important problem of subsistence and development for Beijing Tech & Trade Co., LTD, to frame a scientific and exercisable strategy.The writer deeply expatiated Porter 5 Competitive Modes about the company competitive theory, SWOT analytical method and companies three basic competitive strategy. Use these theories as tool, the writer analyzed seriously competitions that Beijing Tech & Trade Co., LTD faces in Beijing markets, and analyzed external opportunities and threats, inner strengths and weaknesses to Beijing Tech & Trade Co., LTD. After this according as the competitive theories, Focusing strategy in Beijing target market to Beijing Tech & Trade Co., LTD are set down. At the same time, the writer also discussed the steps to implement the competitive strategies.Along with economic integration and China joined WTO, all the companies face much more Complicated and volatile economic environment, the competitions are more drastic. So setting down the company competitive strategy enable Beijing Tech & Trade Co., LTD arrange resources in reason, carry forward advantages and dodge disadvantages, catch hold of opportunities, achieve sustainable developmentFinally it is necessary to comment that the writer's study about the competitive strategy to Beijing Tech & Trade Co., LTD is primary and low, because of difficulty of collecting of data and writer limited capacity. Simultaneity the writer's study also deals with the other aspects, for example, financial strategy, research and development...