Intangible Assets In Mergers And Acquisitions Integration

Enterprise merge and acquisition is considered to be problem of management. Adopting the theory of enterprise growth, enterprise competition, enterprise capability, game and efficiency theory and resource collocation as support, the article discusses the problem of the conformity of immateriality assets in enterprise merge and acquisition. It can be divided into five sections. The 1^st section "the retrospect and present trend of enterprise merge and acquisition in the world" discusses "the retrospect of enterprise merge tide and tells the present trend. The 2^nd section the general summing up expatiates the concept and category of merge and acquisition and also the concept and characteristic of immateriality assets, analyses the cause of success and failure, studies the relationship between the success and failure and the conformity of immateriality assets, and the content and function of merge and acquisition, laying good foundation for later analysis and research. The 3rd section the basic problems mainly discusses the problems existing in content, flow in the conformity of immateriality assets. The 4th section discusses the conformity of brand, man power and enterprise culture. Because of the length it mainly discusses the conformity of brand, man power and enterprise culture, although there is a lot of content here. The article mainly discusses brand's dilation effect factors, brand's conformity strategy and brand's compound flow, also the mental condition and behavior of the employees of the two parties and the influence on merge and acquisition. The article expatiates the principle and concrete countermeasure of man power conformity, analyzes the meaning and characteristic of enterprise culture in merge and acquisition, the cultural conflict in merge and acquisition, the meaning and importance of enterprise culture conformity, the principle and mode choice and flow of enterprise culture conformity. In the 5 section the article discusses the problems and countermeasure of conformity of immateriality assets in our country, that is how to strengthen the field and raise the rate of success in our country.Adopting the economic methodology of sorting out, abstract, demonstration and integration, paying a lot of attention from theory to practice, using the logic thinking method from exception to ordinary, it combines theory and practice, completeness and nodus. Also it adapts large amount of charts and tables. Under the suggestion of the tutor, the author chooses the topic seeing so many failures in enterprise merge and...