Chien Sen Group Development Strategy

In an industry, every company that participates in competition has its explicit or implicit competitive strategy, the strategy could be issued during planning process, or can be progressed through every functional department of the company with the implicit gradual progress. Especially under the macro environment of China's entering WTO and the global economic integration, as domestically in the enterprises of the scattered type industry, its corporate strategy's accurate localization and effective practice, become particularly important to survive and develop in the fierce competition to enterprises. "China is in an economy transformation period, it is a market of new economy, its form of expression of market is keen competition of product market, but the capital structure of capital market is not complete. This has already needed our enterprises to ponder over their one's own strategic problems of management from a brand-new angle. "The paper carries on the comparative study to this past in enterprise strategic practice through the research of industrial structure and industry's development trend within QIANSEN Group, make analysis of its existing competitors and domestic and foreign environment. According to enterprise's own strengths and weaknesses to put forward the clear enterprise development strategy to make a reservation and concrete competitive strategy determination. Thus improve the core competence, confirm the best operation activity scheme, make enterprises developed in a healthy way. QIANSEN Group strategy transform and strategy execute.