A Research On Diversification Development Strategy Of Taiji Group

This text has been analysed to diversification strategy at first. The diversification is a kind of important way that enterprises develop, and a development trend of global economic integration, it is enterprises of our country too, especially the indispensable means which medical enterprises make big and powerful. Is it is it disperse enterprise risk , reduce transaction cost , favorable function of setting up inside capital market etc. to have to manage in diversification, but will increase the difficulty in management with the enlargement of the scope of the enterprise , cause X - efficiency , because abundant fund and strong financing ability over-investment , because business scope wide core business person who stress unfavorable function that cause, so enterprises should have a correct motive , choice that should pay attention to the opportunity while choosing and implementing the diversification, analyse enterprise resources conscientiously even more , regard stressing the staple , making enterprise's key competitive power as the final purpose.Secondly, this thesis has carried on research to the diversificationdevelopment strategy of Taiji group. Through analysing , the author thinks , the diversification of Taiji group is highly relevant diversification under the big medical basket shelf. Through the diversification , Taiji group has not merely realized the growing up fast of the company, having formed the large-scale production, has improved the ability that enterprises resist the risk greatly , the mainer one is that have developed key competitive power, has promoted the brand image, for making big and powerful and laying the solid industry foundation further. But the diversification of Taiji group has brought the difficulty in management to increase like diversification enterprise of other implementation, enterprise efficiency of management drop, is it cause fund to be nervous to expand in diversification fast, question of even having danger of rupturing etc., make the further development of the group obstructed.Solicitted to the question that Taiji group appears in diversification finally, this text proposed implementing the weight-reducing plan actively, concentrate resources on doing a good job of the staple; Set up and perfect the modernized system of business management further, deal with the dialectical relation between centralization of state power and fraction correctly; Set up strategic management and analyse the organization, perfect investment and mechanism of management of decision ; Strengthen the consciousness of brands, make brands to plan , implement such measures as the strategy of brands ,etc., implemented diversification strategy and proposed going on to the medical trade around the core business of enterprises at the same time , control diversification scale and speed ,etc. to propose according to enterprise's resource state. Hope that can offer some beneficial reference for other medical enterprises through the diversification of Taiji group.