Appreciation Of The Rmb To Study The Impact Of China's Tourism Enterprises

With China's rapid economic development, many people pay attention to RMB appreciation which has influenced on all aspects of china's economic. As one of the pillar industries, tourism has a high sensitivity. Any economic activity or political activity will influence on the tourism industry.RMB appreciation is double-edged sword which has been affected by the appreciation of showing. For this new situation, as one person of tourism, we should initiatively adapt to this new situation and take measures to deal with the.new economic situation.From domestic and foreign research results, we easily find that many studies are mostly qualitative analysis, the depth is not enough. Firstly, this article has analyzed the system of RMB reform and the status of RMB appreciation. And then, it has deeply analyzed the appreciation of the internal demand and external pressures. In Chapter 3, we have a discussion with the history and characteristics of modern Chinese tourism and explore the development direction. In the environment of the RMB appreciation, we have analyzed the impact on the tourism from the pros and cons. In Chapter 4, we use China's largest online travel agency Ctrip for the case to analysis the impact on appreciation of RMB. Finally, in chapter 5, we have focused on the tourism industry's take measures to adapt to the new environment and have improved our status in the world of tourism. We hope this article can give some guidance to the tourism industrial development policy.