Microblogging (that Microblog Is) Marketing Research

At present, Microblog is the most popular and prevalent information exchange platform and it derived from Social Networking Services (SNS). Microblog is a kind of Micro-SNS which gives us more autonomy, more convenience, more influence compared with traditional blog. The development of Microblog is not long, however, for its special merits; it has attracted a lot of people and became the most popular, the most fashionable tool to build one's social network. At the same time, Microblog is not only a interactive network platform for exchanging information, communication, because of its continue rising influence, more and more enterprises and businesses and organizations use Micro blog to network marketing. Microblog marketing is becoming a new model of marketing which gains the fancy enterprises.The research object of this article is the Twitter of South Korea. With the review of the world development of Microblog, especially the development in South Korea, this article exa mined the concept of Microblog, its spreading characteristics and the factors that influence its spreading. Based on the relevant study reports supplied by south korean authoritative resear ch agencies, the KISA, analysis the potential customers and consumers, and use the results g ot from the analysis as the important reference and foundation to do case study of marketing.In Korea, the use of twitter is not long, but its development and influence is very remark able. A lot of companies and enterprises gained success by using twitter to marketing. This art icle will select several important cases in which the user gained great success in using Microb log marketing to study and analysis, in order to find out the effectiveness,the pattern of profit gaining, the problem, the bottleneck and the future of Microblog Marketing.At last, this article integrated the classical theory of marketing with the research result, analysis the advantage and disadvantage of Microblog Marketing and the factors that constrain the development of Microblog Marketing. (And pond the future of Microblog Marketing).In order to conquer the "constraining factors", proposed the improvement measures and countermeasures.