Gf Bank Hangzhou Branch Of Personal Financial Services Development Strategy

Nowadays, with the development of economy, the demand of personal wealth management service is soaring. At the same time, many banks including state-owned banks such as BBC, ABC etc has jion the market, and then the intensity of competition increase gradually. Under this situation, Guangfa Hangzhou bank needs to adjust his strategy to adapt for the changing market.The key question facing the Guangfa Hangzhou bank is how to adapt them to the changing market. In order to answer this question, the author firstly summarizes the relevant literature and thery based on the above mentioned question. Secondly, with synethizing the research methods of theoretical and empirical studies and with the help of specific strategic management theory and strategic analysis tools, the author analyze the internal and external environment of Guangfa Hangzhou bank. Finnaly, based on the forgoing analysis, the author design the strategy planning of GFHZ bank.The results show that Guangfa Hangzhou bank should compete with ICBC, ABC and other big firms for market share by attacking the high-end market, and then to keep the rapid growth of Guangfa Hangzhou bank. Meanwhile, Guangfa Hangzhou banks should take the offensive strategy to fight for the high value customer by using high-quality services such as the establishment of private banks. Finally, Guangfa Hangzhou bank need to put efforts in the personnel training and improving the pay system, product development model, and brand nurturing and enhancing information technology capacity to support the competitive strategies.