Study. Cosmetics Zhy Company Network Marketing Strategy

Cosmetics are fast consumables, consumer high frequency, almost every day use, consumption base, the market prospect is broad. China's cosmetics market in 2010 research report: China to become Asia's second largest, the world's eighth largest cosmetics consumer market. The development trend of China's cosmetics industry urgently require cosmetics to make in-depth study of marketing.ZHY company is a special commodity-based high-end cosmetics, cosmetics retail group. As the Chinese market matures, ZHY companies face the plight of the stagnant market development; and with the sharply increased competition in the market, the traditional way of selling more and more difficult to help companies to maintain existing market share, not to mention on the market further development. This paper discusses how customers ZHY company to carry out cosmetic products for network marketing.This paper analyzes the external environment and internal environment, the use of SWOT analysis of the competitiveness of the company, to discover the strengths and weaknesses, opportunities and threats. And through market segmentation, target markets and product positioning to determine the company's marketing strategy, marketing strategy and marketing mix strategy implementation and protection. Divided into five main parts:(1) Introduction ZHY cosmetics company and the company currently ZHY the problems faced by marketing(2) Analysis of cosmetics company marketing environment ZHY(3) ZHY company cosmetics market segmentation(4) Rrespectively, from product strategy, pricing strategy, channel strategy and promotion strategies to analyze how companies develop marketing strategies ZHY(5) ZHY companies need to strengthen the network user market research and analysis, strengthening the construction of the network marketing channel, focusing on the combination of promotion and advertising marketing strategy, developing product for the special price of Internet users This study can help ZHY company and establishing a vast network of customer sales, commercial enterprises break through the traditional beliefs provide some guidance and help, so that enterprises in the fierce battle to gain more business opportunities and market share.