Hunan Unicom Group Customer Marketing Strategy

In 2008, China telecom industry and conducted a reorganization, formed China mobile, China telecom, China unicom three full service telecom operators "three kingdoms tripartite confrontation" situation. Early in 2009, three operators are got the 3G licences. China's three operators can also operates fixed voice and value-added services, mobile voice and value-added services, Internet business and other value-added business, China telecom operators to enter a whole business operation era.In the past a long time, the monopolistic competition of China telecom operating profession has been are presenting high-growth, high investment and profitable "three-high" characteristics. But, when the calendar turned when 2009 telecom operating market, the very big change has occurred. With the telecommunications into ordinary family to buy, the telecom operators high-growth no longer will no longer higher profits.2009, except China mobile still kept steadily higher outside the net profit margins,25.5 per cent in China telecom and China unicom's net profit margins have declined by 6-all the area, this and 7% many manufacturing industry has been yielding around the net profit level.Based on the current group competition as a background, based on the strategic management and marketing and related theory as the guide, with hunan unicom actual situation and the related data for analysis, based on the basis of telecommunication market, technology, policy analysis, further study of the external environment of hunan unicom group customer marketing strategy for the future of hunan unicom, direction group clients.