Changsha City Attractions, Quality Of Service And Visitor Satisfaction Relationship

In recent years, with the development of the tourism industry, tourism and increased competition within the industry, tourist attractions competition from price competition among the progressive evolution of competition to the service. Service quality and customer satisfaction is to develop marketing strategy to take into account key factors, how to provide high-quality tourist-oriented services for consumers to create the highest value of the services and thus enhance the channels of its own competitive advantages, has become a business manager must importance to an issue.The main study objects are the five tourist attractions in Changsha tourists. The purpose of this paper is to explore the tourist attractions in Changsha of service quality and tourist satisfaction, and to further explore the correlation between the two, hoping to give managers of tourist attractions in Changsha opinions and suggestions for reference.This paper collected on service quality, tourist satisfaction and the relationship between domestic and foreign literature, invented by the western scholars, the quality of service measure used in the context of Chinese culture, tourist attractions in research to understand the tourist attractions in the assessment of the services, quality of service on all the relevant attributes great importance to the degree of satisfaction; explore the service quality of various dimensions can affect the overall visitor satisfaction; to explore the various demographic variables on service quality dimensions and the differences in tourist satisfaction.These study variables include service quality, visitor satisfaction, and three demographic variables. The quality of service, mainly in tourists want to explore what and whether or not what tourists want to meet or exceed the required standard, so the quality of service variables by tourists in the service expectations and actual cognitive attributes of two parts. The tourist satisfaction refers to the buying behavior to visitors after a holistic assessment. Through the study of the paper can theoretically provide some tourist attractions in Changsha marketing advice and management measures.