Automatically Based On The Suitability Of The Site Advertising Delivery System Design

With the advancement of the Internet, online advertising plays a more important role in the development of the Internet economy. As the Internet's expansion in various fields and the rapid growth of the users, the great business opportunity in internet is revealed increasingly. And online advertising as one important revenue of Internet economy, it is bound to be a high growth for a long period in future.However, the current website advertising strategies that used widely always have some shortcomings. Among them, the traditional delivery strategy defected in poor targeted advertising and advertising results. And the personal delivery strategy, while making ads targeted and actual advertising results are greatly improved, also defected in needing for user identification, high costs and long period of R&D, difficult to manage and easy to infringe the privacy of users.Therefore, can we create a new website advertising strategy and the system that can not only save costs, shorten development cycles, reduce management difficulties and achieve better economic efficiency, but also can run normally in the case of no logged users? This paper will analyze and discuss this issue.Around the question that how to build an automatic website advertising system that required by a project, this paper's major work to be done including:(1) Based on the analysis and discussion of the existing advertising strategies, this paper proposed a new advertising strategy that based on page's suitability for advertising, analyzed and discussed all components of the strategy.(2) After the successful implementation of the core issue's modeling and analysis that existed in the strategy, this paper combined with the basic principles of existed algorithms, with the efforts of analysis and correction step by step, designed a algorithm called modified genetic algorithm and proved the superiority of it by comparison with the DFS algorithm and the basic genetic algorithm.(3) Used the advertising strategy and the modified genetic algorithm that have been designed above, this paper designed a automatic website advertising system that based on page's suitability for delivering advertisements, and then made necessary tests on its functions and performance.