Kunming Telecom's Coping Strategies Research For Tri-networks Integration

2010 Years, along with the new information technology innovation and development, information industry showing a technology integration, market integration, the general trend of business integration. Various originally designed for a particular business and design and construction of the network and the gap has become increasingly, is not obvious to business to split market technology base is disappearing network is moving in the direction of integration. The "thri-network integration" is a trend towards. The fusion of the thri-network integration is the needs for a phased gradually complete the process. With other carriers and broadcasting of market competition, Kunming telecommunication must be based on the existing strengths of resources, innovative development, network technology, product innovation and marketing for several large positive responses. Customer segmentation is based on the development of effective products, Terminal and price package system. To enhance the market value of the Kunming Telecom, in the amalgamation of the three networks access to the market situation. This article on the country's three networks integration overall development programmes, pilot programmes carried out in-depth analysis interpretation. At the same time, through the convergence of the three networks abroad different implementation models for analysis and comparison and arrive at the telecommunications and broadcasting regulators of fusion is promoting the integration of the three networks prerequisite and must have a detachment to industry interests of third-party independent regulators. On this basis, further from the Kunming Telecom's internal and external environment of the Kunming telecommunications in the convergence of the three networks of opportunities and challenges, as well as market competition, find out the key points in cope, to propose specific coping strategies and implementation methods.Competition in the convergence of the thri-network integration, network-building is the focus, product innovation is the key, the service is a means of marketing. Kunming Telecom must conform to the communications market trends, combined with its strategic transformation of reality, starting from these areas and strengthen internal and external construction. This article to China Telecom Kunming branch perspective, focusing on its thri-network integration of new competition in the internal and external environment, and propose appropriate coping strategies. In the Kunming Telecom strategy analysis, strategic management theory as the basis for environmental analysis, competitor analysis, strategic analysis, competitive analysis of the main business product, identified the three network integration to Kunming telecom opportunities and challenges. Find a technology, product and marketing based on three main strategies. Finally, on Kunming Telecom deal with three network policies put forward some ideas of own.