The Status And Development Of Ski Tourism Countermeasures Of Changchun City

With the economic development and improvement of living standards, people will focus more on how to improve their own health and quality of life. In this context, the launching of ski tourism on in full swing up and become an important way to improve the quality of life. Since the countries, "North-South Snow Show" strategy has been developed around the ski tourism have gradually formed a relatively wide range of tourism development trend, the winter ski tourism market is growing rapidly heating up. Especially in the snow-rich areas, ski tourism has become a fashion, ski tourism has showed the trend of industrial development.In this paper, literature, expert interviews, questionnaire survey, mathematical statistics and logical analysis method and so on, Changchun ski tourism market advantages, ski area, ski level, standard fees, constitute a ski instructor, ski tourism consumers composition, consumer characteristics, consumer motivation and consumer satisfaction, Changchun ski travel market, such as content of the investigation and interviewed. Identified at this stage of Changchun City, the existence of ski travel ski a smaller scale, no large-scale ski area, especially the ultra-large-scale ski resorts and ski material order of magnitude is relatively low; Ski relatively simple type of market economy, infrastructure crude, services a single, relatively inexpensive, and can only attract junior ski enthusiasts; Changchun City, ski tourism market in a serious shortage of ski instructors, the existing ski instructors generally low professional qualities such as constraints, and propose targeted of the countermeasures.