The Study Of Selling Language In Modern Chinese

Pragmatics is a new theory of language. Deictic expression,pragmatic presupposition, conversation analysis and context is the main topics of pragmatics.However pragmatics research in China is mainly the evaluation of western theory for a very long period.The Research based on Chinese corpus is very poor. We believe that the pragmatics of China should be based on Chinese reality and strengthen the research of application for real-life.This paper studies the application of pragmatics in commercial activities.The corpus is mainly from live recording,books,movies and home shopping.This paper use the basic principles of pragmatics to analyze selling language.Chapter 1 describes the theoretical basis for this paper,the research results of selling language, the meaning of this research,the research object, research methods and the structure of this article.Chapter 2 studies the application of cooperative principle in selling language.Chapter 3 analyses the application of comfortable principle in selling language and discusses how to make flexible use of cooperative principle and comfortable principle.Chapter 4 with contextual theory as a framework,analyzes the social titles in selling language and analyzes the context influence of sale language style in home shopping and summarizes the characteristics of home shopping.Chapter 5 with conversation analysis theory as a framework researches a integral selling dialogue and summarizes 4 kinds of conversational strategies.Chapter 6 with the presupposition as an perspective ,we researches some language examples and summarizes 3 typical kinds of presupposition in selling language.Chapter 7 reviewes and summarizes the research results and major problems as well as the prospects of research.