Brand Strategy Of Sustainable Development Under The Sign Re-design Studies

Sustainable development is making a wise choice which rethinks on the traditional mode of development of human society. With the development and progress of human society, research scope has gradually extended from the traditional view of environmental protection to economic and social aspects, innovation of enterprises also needs sustainable development. Enterprise development is not difficult, but the difficulty is sustainable development, especially in the homogeneous era of the low-profit, the focus of competition among the enterprises has long been transited from the production, quality, advertising to the brand. In order to seek long-term development, Enterprises must have differential brand and unique logo. In recent years, companies replace the logo has already evolved into fashion. From numerous logo redesign, we can vaguely see a good logo design means a good business. Price competition is not a long-term strategy of business survival and development, instead, the way to enhance corporate brand image timely can help enterprises to gain and win more profitable and more competitive advantages.This paper observes and researches "for standard hot" of the business based on sustainable development and corporate brand strategy, combined with economics, marketing, management and design knowledge of science. This paper also makes clear principles of logo redesign, procedures, and types, as well as analyzes the internal reasons for replacing the logos and the necessity of historical development using the combination methods of the theoretical research and case study from the chaos of the corporate logo redesign heterogeneous appearance at home and abroad in recent years. Paper made a detailed comparison analysis of the composition of the new-old signs and the express characteristics, then further summarized the strengths, weaknesses, opportunities, threats of re-design logo and the development trends in the form, content, technology and emotional of logo re-design from the perspectives of the name of the corporate logo, graphics, color and text. Based on these studies, the paper finally proposed that there will not be one fits all logo design, enterprises should constantly adjust their development strategies with the market changes and their own practice. Logo re-design is not a panacea, it is a means to upgrade the brand, not the ultimate goal. Enterprises should think twice before making a decision and avoid blindly following when replacing the sign of companies.To create from scratch, from "there" to "have" is another creation. If we look forward enough, we will find vast the creation source. Therefore, in some sense, "re-design" is more important than the "design", the designing of corporate logo can helps companies maximized avoid the brand aging process, keep freshness and vitality, encourage enterprises to keep up with the times and achieve sustainable development.