Regional Culture Under The Influence Of Clothing

Our vast land varies in geography, climates, social status and cultural landscapes because of territorial differences. Territorial culture, derived from the different geographical, social and historical conditions, exhibits specific cultural conventions, characteristics, spirits and tastes forged by the interaction of time and space in certain region.Nowadays, costume culture is closely bound up with human life, and exerting an even bigger influence on the human society. A typical branch of territorial culture, regional costume culture, affects on the emotion expression and aesthetic taste of people in different regions. The costumes clearly demonstrate the role characteristic, thoughts and ideas of the wearer. Consumption ideas on costumes are more and more individualized, stylized and modernized. The preference on the distinctive images and unique cultural ambience will be more prominent in the coming days. Hence it is of much necessity for the costume industry to cater to the territorial cultural differences and actively build characteristic regional costume brands and establish the costume innovation industry parks, so as to capture market shares, increase profits and accelerate the development of costume industry.