Coatings Business Marketing Research

The essay is about low-cost promotion and current amount of if dope industry and its influences. The first of all, the background of dope business, we are the second biggest country of production and consuming on yearly output. After we have attended WTO and the Olympic Games will be held in Beijing, it's a good opportunity for us, and it means the competition will be violent.Secondly, the condition of production. It has features of low investment and quick harvestion, so it attracts more small producers to concentrate on it.Thirdly, The environment of promotion. Our promotion's level is still low, so it's very important for producers to improve the reputation of brand and service system. The above is about background analysis. Next I'll talk about the macroscopic and microcosmic elements of line of business. Outer circumstances the first, the price of products will be raised because of the cost of raw materials, it makes the lower profit,Secondly, it can be changed because of the national policy. The amount and scope of chemical industry is also influenced Inner circumstances, The mainly reason is the features of trade, Since It's professional and specialized field, so it has fewer consumers than other fields, and it's sale period will be postponed. So the producers have to bring up the habits of consuming. At last, according to our corporation's sample, I have talked about experiences of promotion to explain the importance of carrying out the low-cost promotion methods.