By Mature Raspberry Wine Packaging And Branding Design

Packaging is an important aspect of product marketing. On the competitive wine industry, this phenomenon is particularly evident. As a newcomer to the industry, rasp berry wine enriches and fills a gap in the market, it giving consumers a new choice. L arge-scale cultivation industry has facilitated the industrialization of the agricultural s ector, and led to prosperous income for farmers.Raspberry wine is scientifically proven to pertain a high nutritional value, provid ing a healthy choice for consumers, in line with the Traditional Chinese Medicine con cept of food therapy. As society develops, people place greater emphasis on maintena nce of health. Even if choosing to consume alcohol, health is a consideration, and rasp berry wine provides an excellent option to health-aware consumers.Raspberry wine has a wide consumption demographic and medicinal properties,along with an aromatic and fruity taste. It fills a gaping gap in the market, and supplie s to great demand. The new concept of “tasting health” is slowly making its way into t he mind of consumers.This paper examines the packaging of raspberry wine, and even the greater dome stic Chinese wine market, in attempt summarize the development trend for the design and packaging of wine. It also examines related design concepts to the packaging of r aspberry wine. It presents model for the design of raspberry wine packaging in areas o f pattern, color and material, providing a point of reference for future design.In addition, on the basis of the product itself and a comparison of existing pros a nd cons in the domestic wine market, this paper selects a consumer demographic for t he basis of an innovative design, leaving behind conventions of wine package design i n an attempt to attract more social demographics to this new wine product.Finally, through examination of real examples and a combination of elements inc luding the consumer demographic and the development path of wine packaging, it wil l explore, integrate and suggest improvements for the packaging of raspberry wine.