Entertaining Packaging Design Of The Snack Food

As the quality of life continues to increase, the packaging design requirements are improved accordingly, which are not only to meet the material needs but also to achieve spiritual goals. With the rapid pace of life, people need some recreational way to relieve the life stress. So entertaining packaging design emerges as the times require.This subject to research the entertainment of the snack food packaging design, through the analysis of market situation of the snack food packaging, comes to the conclusion that such packaging on the domestic market only contain a kind of graphic entertainment within the flat visual style, but are barely designed for the sense of participation and mental experience of the customers. However, the interactive entertaining design starts from the mental experience study of customer participation, and this concept evokes a sense of inner resonance and interactive experience of today’s customers.The subject is a series of nuts packaging design creation, in which the most import part is to allow the customers to purchase products to participate in the process of opening and using the packaging to enjoy the interactive fun. The process of design creation with internet marketing mode is to identify the shortness and reflect the point by analyzing and comparing foreign outstanding cases and China’s packaging design. Design according to the principle of interaction, individuation and hommization, and set up own brand in order to design for people with stressful jobs and busy life to pursue new entertaining packaging design through the study of vision, structure and function of nuts packaging.