Design Of "Yubei Granary" Grains Packing Under The Strategy Of Brand Marketing

With the development of economy and the improvement of people’s living standard, the commodity homogeneity trend are becoming more apparent, after the commodity quality and the sale service, the packing of the goods has gradually become the dominant factor and a decision commodity sales quality. Due to the better natural resources and the unique advantages of ecological environment, North China area should be based on the current green consumption concept, make full use of the "packaging marketing" the new idea of native products market, grasp and create a new round of market opportunities.The starting point for the study of the design of Yubei granary grains selected goods packaging, argumentation, grains from the design of commodity packaging brand integration and marketing strategy, put forward the packaging structure optimization, packaging materials, packaging design, packaging innovation and upgrading of technical improvements and some new design ideas, put forward the integration of local regional cultural characteristics from the concept of from the packaging structure; innovative design idea, implement differentiation, combined type structure design; new technology and material selection of green environmental protection from material selection on the production, adopting the new anti-counterfeiting technology from the printing technology. This design will improve the quality of the product packaging, enrich and expand the grain product connotation, and strive to meet the difference of different consumer needs, improve product market competitiveness, promote the improvement of product marketing strategy, provide suggestions and Countermeasures for packaging design and brand integrated marketing strategy of Yubei granary grains commodity.