The Comparative Study Of The Real Estate Newspaper Advertisements In The Four Cities Of Hongkong, Macao, Taibei And Hangzhou

The real estate industry as a pillar of china's economic development industry, the basic load is the basis of the national economy, is the modernization of a relatively independent autonomous industry, urban development is the formation of a relatively independent autonomous industry, urban development, industrial upgrading and social plays an important role in progress. Real estate advertising complement each other with the real estate industry is always closely linked. With the development of the real estate industry, real estate advertising industry has gradually developed into an industry. It is the art of architecture in real estate after the second of the arts, cultural and creative products. Started late in China's real estate market, rapid development is not a sound, focused short-term interests, while ignoring the long-term development of the process, the real estate industry will play a negative impact.In this paper, choice of four Chinese cities-Hong Kong, Macao, Taibei and Hangzhou, the real estate newspaper ads as the object of comparative study, through sample collection, data query, analysis of statistical measurement of materials to the domestic real estate industry against the backdrop of the general trend, four cities on the current real estate newspaper ads of the status quo, the development of the advantages and disadvantages, the difference between the four cities in advertising, brand positioning, and other aspects of regional cultural identity compared to the real estate newspaper ads Hangzhou development of the industry to provide a reference materials, and the development of the industry in Hangzhou inspiration to make a few points.