The Study On Development Of Rural Consumer Credit In Guizhou Province

China's rural problem is a hot topic from the ancient times, which seems to be a proper thing for thousands of year's country through a process of evolution of the country in terms of agricultural civilization. Now, with the development of China's economic, agriculture may be declining slowly accounted for the important position of the national economy. However, the problem still not out of the rural people's attention. On the contrary, the rural issues increasingly highlight its importance and urgency. As an important part of grand blueprint for the building of new socialist rural areas, various measures of the rural financial reform are introduced. China is exploring its own more suitable development path for rural finance. Therefore, the study of China's rural finance is still at this point is very important.As a whole, the study of Chinese rural issues of literature, both at home and abroad, are very rich. However, after 20th century, age 90, the articles specializing in China's rural financial issues are gradually over again. Finance is the core of modern economy, its role is irreplaceable, and this is no exception of agriculture, agricultural development, rural progress, and peasants to get rich, are indispensable for financial support. However, the backwardness of China's rural financial reform and the inadequate supply of rural financial products have increasingly become a bottleneck restricting factor in rural economic development, thus becoming a stumbling block to the modernization process in rural areas, "Three Rural Issues" gradually evolved into the "agriculture, rural areas, farmers, agricultural credit, "four farmers problem". When we mentioned the rural issues, no matter the large institutional structure, social change and income growth, or as small as a credit in rural disputes and acquaintances, are inseparable from the farmers a basic unit. To discuss and analyze behavior of rural residents, the financial system, the environment or the choice of financial products, we must understand the nature of our farmers, which could possible further analysis of rural society and the rural economy, including rural financial arrangements. From a theoretical perspective of history, a number of classical writers make a study of the farmers in-depth and detailed observation, leaving a lot of valuable literature. Generally speaking, the class literature of studying the behavior of peasant households can be divided into two categories:small-scale farmers emphasized the rational motives, and those who adhere to the survival of small-scale logic.The non-rational of rural residents has brought a lot of thinking, one of which is the rural financial arrangements must consider the logic of the survival of the rural population, including rural credit. Study of China's farmers, it can not obviously simply divide through rational or moral, they have a richer content, such as the right pursuit of honor for the whole family and maintain the family values in the front of others and Confucian ideas, etc. In addition, due to the different customs and habits, the logic of survival in ethnic minority areas are also certain differences, all of which also determines the rural finance in Guizhou Province is bound to features in accordance with local farmers to develop loan system, and choose both to meet the demand of the farmers can produce a virtuous cycle of loan products. The fifth national census shows that China's rural population of 807 million, accounting for 63.91% of the total population, the rise and fall of rural consumer market are related to the overall development of the entire national economy. It is a very urgent subject to study the rural consumption demand and to start rural consumption especially from a financial perspective study of rural consumption startup problems. China's rural problems rely on uninterrupted for thousands of years of agricultural civilization, the evolution of which has a profound sense of history, this sense of history not only depend on the land, but also appear as a continuation of cultural traditions on the right. China has a vast, although the customs are quite different, with a traditional "rites" under the same influence of culture, the phenomenon of reciprocity can be said that throughout the country. At present, an extensive literature dedicated to rural finance research, but the study of the general phenomenon of reciprocity is only confined to the sociology of its economic significance, while the relative scarcity of research for rural consumer credit remain at the macro level, not in accordance with the actual consumption of rural residents make relevant credit species. Reciprocity is a common phenomenon in rural areas. For a long time, ceremony expenditures has long been an important part of rural dwellers, but also in the long run, the demand for such funds is growing. These living expenses has a tremendous impetus to consumer for the gross national product and spend for such loans will help expand rural consumption and promote economic development and the provision of loans to financial institutions, due to the existence of reciprocity, but also to ensure repayment. Reciprocity behavior created a huge consumer market in rural areas.This article studies the reciprocity in the rural areas of Guizhou Province proceeding detailed introduction of the reciprocated by the prevailing reality in the rural areas and forms, pointing out the economic significance of reciprocity proposed rural residents of the mutual reciprocity of financing acts of nature. Financing, broadly speaking, is a money raising funds for the conduct of rural residents, which would be a way to give money to cash gifts. The family held a ceremony for their ceremony to create the conditions for the normal as a financing act. The so-called a mutual aid is such a behavior does not in any financial interest or other forms of return obtained from the condition that is entirely spontaneous or cultural practices arising out of the payment behavior. The most primitive starting point is to help each other and this is why we called mutual-based financing. After confirmed the behavior of the rural areas of mutual reciprocity of a financing nature, the thesis proposes the necessity and long-term nature of financial rural mutual acts and discuss the relationship of rural finance. This thesis regards the reciprocity behavior should serve as a part of informal finance in rural areas and in turn as supplement of informal finance in rural areas of China. Then based on the theory before, it select the consumption expenditure of rural residents and GDP of Guizhou from 1989 to 2008 as an indicator to empirical analyzes the Guizhou Province consumption expenditure of rural residents in Guizhou's economic development role. Through using the concept of co-integration proposed by Engle Granger in the last 80 years and the theory of co-integration and error correction model proposed by a number of econometricians, this thesis analyze the consumer spending of rural areas and GDP data of Guizhou province and practically expand the impact of consumption on GDP. For the Guizhou province, after it obtained conclusion that GDP growth with current annual consumption expenditure of rural residents has the relationship with added value of consumption expenditure of rural residents. Moreover, consumption expenditure of rural residents is a huge driving force for GDP. Finally, Based on the analysis of theoretical and empirical, this thesis discuss the problems such as the existing credit support of agricultural development and sluggish consumer demand for credit rural of lending market in Guizhou Province, propose rural areas policy recommendations in order to help the further development of rural credit in Guizhou ProvinceThe innovation of thesis lies in that it did not follow the general traditional ideas from a macro point of view generalities to discuss our province's rural finance, but from the practical angle to take a rural household as a basic unit detailed analysis of the characteristics, the underlying economic significance of rural residents reciprocity and their inspiration for the development of consumer credit markets of rural areas in Guizhou Province. From the perspective of economics, this thesis discusses the sociological issues and put forward the nature of mutual financing acts of rural reciprocity behavior and regards the reciprocity behavior should serve as a part of informal finance in rural areas and in turn as supplement of informal finance in rural areas of China. Besides, this thesis practically analyzes the rural consumption expenditures and gross national product of Guizhou Province and based on above analysis for further study on the existing problems of the loan market in rural areas of Guizhou Province and proposes the development of our province of consumer credit policy recommendations.