Analysis To The Performance Of Colored TV Industry Based On The S-C-P Model

This article has seven chapters altogether.In the first chapter, we will introduce the theories related with what we will analyse in the next chapters, including the theory of industrial organization, Theory of economies of scale, and Diamond Model, which was founded by Michael Porter. In the second chapter, the author introduce the indexes, which are used to describe the development of the industry, including industrial concentration, industrial connection degree, the chain of industry, barriers to entry, barriers to exit and product differentiation. In the third chapter, we describe the present situation of the colored TV of our courtry. This problem is described by two parts. The first part introduces the history of our colored TV industry. The second part introduces the present situation of our colored TV industry. In this chapter, we describe the colored TV by seven aspects, the subjects of the colored TV industry, the structure of the colored TV market, the concentration of the colored TV market, the containment of the colored TV market, barriers to entry, barriers to exit and product differentiation. The forth chapter describes the action of the firms of colored TV industry. This chapter is also divided into two sections to describe the problem. The first part introduces the price behavior of the colored TV company. The second part introduces the non-price behavior. The fifth chapter analyse the performance of the colored TV market. In the sixth chapter, the author introduces the problems existing in the development of our colored TV industry. And then, in the seventh chapter, the author introduces the his conclusion and his advice.The purpose of the study is to found the problems of the colored TV industry by analyzing the market performance of our colored TV industry, and then to found the solutions about solving the problems.The innovation of this article is that we used the S-C-P Model to analyse the colored TV industry of our country and explored fully the present situation of our colored TV industry, using the method of qualitative analysis and quantitative analysis.