Hangzhou Inbound Traveling Development Strategic Research Based On Tourist Market Analysis

Hangzhou located at Yangtse Delta economic cycle, the economy is developed. Hangzhou has unique tourist resources, entrusts with naturally the unique environment and several thousand year human culture accumulates, causes Hangzhou to become place of the scenic spot. Hangzhou inbound tourism developed rapidly in recent years. In 2008 reception inbound tourists surpass 2,200,000, but the Hangzhou tourism is relatively low level of internationalization. Therefore, Hangzhou becomes "Eastern leisure" and "the international scenery tourist city" the task is also very heavy. As a result of the present tourism's competition, already became the source of tourist market competition. Therefore, this article begins from the source of tourist market analysis. Using the shift-share method (SSM), the competitive state theory and preference scale model to analyze Hangzhou inbound tourism from different aspects. Attempts to summarize the source of tourists market characteristic and the suggestions of the development for Hangzhou inbound tourism market. This paper consists of 7 parts.Chapter one is Preface. In this part, the research background and methods are introduced; besides, the analysis frame of the thesis is explained.Chapter two is research summary. In order to extract distillates and avoid the blindness in research, the traveling source of tourists market and the marketing strategy research are reviewed. At the same time appear on the paper defines the relevant concepts.Chapter three is the paper main body. Using the shift-share method (SSM), the competitive state theory and preference scale model to analyze Hangzhou inbound tourism from different aspects. Attempts to summarize the source of tourists market characteristic and the problem are discovered. Draws the following conclusion take Zhejiang Province as the sample SSM analysis, the competitive power which in Hangzhou and the province other areas compare assumes the declining trend, therefore enhances the competitive power which Hangzhou inbound travels to become a vital duty. The preference scale is not specially high from main source of Hangzhou inbound tourism analysis. Only Spain is strong preference market, majority of markets is fairly strong preference and moderate preference market, even India and Philippines is weak preference market. This indicated that should also discover the source of tourists market the potential, enhances the market preference scale. South Korea, Japan and United States are key markets from the Hangzhou competitive state analysia of inbound tourism, Malaysia, Singapore, France, Britain, Canada are the star markets. Key market and star market is the key to development. Certainly other market competitiveness weak reason when also positive discovering, like this only will then realize Hangzhou to enter a country the traveling full scale development.Chapter four is main source of tourist market analysis and summary, in this part are perform above the third part of foundation to summarize. The main source markets of Hangzhou inbound tourism are divided into Hong Kong, Macao and Taiwan regions, the Asian and Pacific region, the European and the Americas.Chapter five is the use of gray prediction (GM 1,1) model predict the future development of the situation of Hangzhou inbound tourism.Chapter six:In this part proposed the differentiation strategy and the region linkage developmental strategy based on tourist market analysis.Chapter seven is the conclusion of the thesis, expounding the significance of the research and pointing out the inadequacies of it for guiding the follow-up research.