The Research Of Marketing Strategy Of Changsha Yonsin Machinery Co., Ltd

2008, the Hunan Industry is influenced the Global financial crisis, the business was tied up by bad environment. At the same time, the air compressor supplier is keep rising the purchase price, so our cost are rising as well. In a current market with competition being more and more aggravated, our competitors in order to keep the market share, the price competition becomes the main means of this industry. Changsha Yonsin Machinery Co.,Ltd is the general agency of the famous air compressor supplier-SULLAIR company. How to offset the negative influence of the terrible business environment and how to enhance the value, degree of satisfaction and seek for new market and channel required by the expansion of business so as to create more profits for enterprises. This article mainly dips into the marketing strategy and wish to provide the instructions and references for the development of the company.The researching line of this report based on the nowadays economic developing situation of Hunan province and company developing status. Firstly, making analysis for this relevant theory, finding relevant data, then making analysis for the circumstance, competitors, market, and market requirement, and fully use the company resources. Researching the inner side and outside circumstance, doing the SWOT analysis, and then set down the market sales policy, first, confirm the target market and orientation of Changsha Yonsin, including the market subdivision, target market, market orientation. Based on that, confirm the sales strategy, including the products, tunnel, and promotion strategy. Finally, provide the guarantee precept for the smoothly on going of the above mentioned strategy of Changsha Yonsin.The researching line of this report based on the nowadays economic developing situation of Hunan province and company developing status. Firstly, making analysis for this relevant theory, finding relevant data, then making analysis for the circumstance, competitors, market, and market requirement, and fully use the company resources. Researching the inner side and outside circumstance, doing the SWOT analysis, and then set down the market sales policy, first, confirm the target market and orientation of Changsha Yonsin, including the market subdivision, target market, market orientation. Based on that, confirm the sales strategy, including the products, tunnel, and promotion strategy. Finally, provide the guarantee precept for the smoothly on going of the above mentioned strategy of Changsha Yonsin.