On Business Operation And Development Trend Of Microcredit Company

Microcredit is invested by natural person, legal person and other social organizations to serve those in poverty and spur entrepreneurship. Due to lacking of collateral, steady employment and a verifiable credit history, some individuals and medium and small-sized enterprises cannot meet the qualifications to gain access to traditional credit. Since its trial operation, microcredit has been penetrated into each angle of the economic life across China.This paper analyses the operation status and major characteristics of microcredit companies in current financial market of China. Through comparison and contrast between microcredit companies and traditional credits, showcase the competitive edges and investment values of microcredit companies. And an objective prediction is concluded on the analysis of macro-economy, policy orientation, market requirement and industry growth.