| This paper firstly introduce the background, the significance and the article's structure.The second part of the thesis is to analysis LJ company's basic situation firstly, and to conclude LJ company's market penetration and product development strategy by using internal and external factors'analysis, which shows that product development is important to LJ company.The third part of the paper introduces polyester's market situation, flame-retardant technology and LJ company's basis and progress on the development of flame-retardant polyester. Then propose the deficiencies for new product development only through customer's satisfaction survey.The fourth part consists of two pieces. The first piece is to introduce the status of new product development, LJ company's basic processes and attention points. Particularly in the concept and plan at an early stage, effective use of analytical tools is so important to carry out market research to find the target customers'preferences, to avoid walking roundabout. Then, we introduce the theory of Conjoint Analysis to prepare for the Chapter 5.The fifth part is the developing process of flame-retardant polyester by using Conjoint Analysis. Step 1 is to select the most representative attributes and the levels of attributes through research and communication.Step 2 is to generate questionnaires automatically by the orthogonal design and to collect customers'scores. Step 3 is to establish procedures of Conjoint Analysis and evaluate. Step 4 is to predict the market share of flame-retardant products. Step 5 is to set new product developing goals according to the results of conjoint Analysis.The sixth part of the thesis includes summary and outlook of new product development. |
