Study On Channel Alliance Relationship

Nowadays, more and more enterprises obtain the hope of competitive advantage from the channel.Channel alliance that takes the important channel forms of governance, has the strategic significance and the long-term characteristic. Relationship between the channel alliance members is valued by alliance members in channel alliance organization movement, the alliance relationship maintaining for a long time appears especially important in the related channel alliance researches.Firstly, based on massive articles related channel alliance relationship, this study tentatively puts forward the channel alliance relationship concept through analyzing the related concepts of channel alliance relationship.Then from the influencing factor facet of channel alliance relationship development, the paper puts forward the channel alliance relationship five second-level evaluation factor:communication degree, trust degree, interdependence degree, fair degree and satisfaction degree, as well as corresponding third-level targets,thus proposes the third-level channel alliance relationship evaluating indicator system;Finally, the paper models the channel alliance relationship fuzzy synthesis judgment system, and carries on the fuzzy synthesis judgment through the instance analysis based on the channel alliance relationship's movement process, and carries on the judgment result analysis to propose the improvement suggest, and provides the help for the channel alliance members'strategy choices.This study has mainly done the following work:(1)Make a summary to the related domestic and foreign channel alliance relationship' researches.(2) Tentatively put forward the channel alliance relationship concept.(3)Construct the channel alliance relationship evaluating indicator system. Determine all third-level targets for fuzzy synthesis judgment through the channel alliance relationship development influencing factors' analysis, thus construct the third-level channel alliance relationship evaluating indicator system.(4) Modeling the fuzzy synthesis judgment system and carry on the instance analysis. Using the analytic hierarchy process definite target weight, and construct the channel alliance relationship fuzzy synthesis judgment model,and carry on the example analysis using the model. (5) Analyze the result of the example's fuzzy synthetic evaluation to propose the improvement suggest and provide the help for the channel alliance members' strategy choices.