Suppliers' Evaluation And Selection Of Auto Industry Company Based On Softpower

Along with the faster process of integrative economy in the world, and in the new environment with serious competition in market and various demands of consumers day by day, company's competitive competence is presented more and more by whether could utilize and integrate other enterprises'resources effectively. It has become the past that companys achieve the maximum profit from single,-and any company in any industry must build up the stable cooperative relationship with upstream and downstream companies to get win-win and even multiwin, then the competition translated from the competition with simple meaning to the competition between supply chains which company in. Therefore it is a key research topic in both academic field and industrial field that how the company can enhance its personal competitive ability and win stable advantage in long period by searching and cultiving fellowship with suppliers based on developing long period cooperative relationship according to the theory of supply chain management and spanning the interal resources management as well as scientific selection and evaluation.The vendor management plays an important role in supply chain management and it effect the cost of supply chain management and the quality of service directly. The validitys of supplers'selection and evaluation have huge difference according to different industries. Based on theory of supply chain management and refered lots of literature, and combined with the traits of auto industry in our country, this thesis focus on discussion the essentiality of vendor management in auto industry and bring forword a new pattern of supplier selection and evaluation combines with softpower by the numbers and then define the new module integrate the demonstration research in BBA company (BMW Brilliance Auto. Ltd.)The content of this thesis can be summarized as follows:(1) Having introduced related theory of supply chain management and summarized the research fruit of internal and external literature; (2) Composed a new pattern of supplier selection and evaluation combine with the strategic enterprise softpower based on systems analysis of traditional supply chain management theory;(3) Setted up a supplier selection module with SAP system and Excel software based on analysis of auto industry;(4) Proved the practicability and validity of the new pattern with demonstration research in BBA and pointed out the reference meaning to auto industry and even other industries in our country.