Research On Performance Of Customer Relationship Management Based On Customer Participation Theory

Accompany with the serve economic ages'arrival, take customer as center and take market as the marketing principle of direction to emerge with the tide of the times. More and more business enterprises start realizing, the good customer relates to the importance of the development for the business enterprise. Availably establishment keep on stabilizing of customer's relation, exaltation customer's relating to the results of management is the key that the modern business enterprise competes ability and equally also become an important research topic of modern marketing realm. The customer participates in then with exaltation service quality and satisfies customer's difference to turn, characteristic service need is target. It for strengthen a business enterprise relationship with the customer, raise a customer to relate to manage results to the pass importance. However, the academic circles almost studied from the angle of business enterprise oneself how raised a customer to relate to manage results, don't bring into the customer to the research.It is the most outstanding problems to pay attention to pack the relation problems that packs a business enterprise in the profession, customer and house to local customer participation degree higher house extent. Former research limits at how the exaltation house pack business enterprise service quality problem up. But this text then take participation degree of the customer who take great participation in the house as to correspond a point and study customer's participation to relate to the influence of managing the results on customer and pack a business enterprise exaltation for the house customer to relate to manage results to provide a theory basis.This research with the customer of study participate in to relate to the influence of managing the results on customer for study a target, the angle participating in from the customer commences to raise the level that the adornment business enterprise customer of home relates to a management. This text looked back a customer the participation and customer relate to management and it the cultural heritage data of the results index sign, put forward a customer to participate in to relate to the influence model of managing the results on customer. Ether the customer who packs a market in the original city house carries on substantial evidence analysis for questionnaire object. The substantial evidence analyzed to verify conceiving outline of this research. The main conclusion of this research is as follows:(1) The customer participation shows the positive influence to customer satisfaction. The human relations interaction is the biggest to the influence that the customer is satisfied with, pay effort time it, influence's least of is to work to cognize, but all be satisfied with the influence of creation front side on customer.(2) The customer participation shows the positive influence to relationship trust. The human relations interaction is the biggest to the influence that relates to trust, work cognition time it, influence's least of is to search information, but all produce the positive influence on relation trust.(3) The customer participation shows the positive influence to relationship commitment. The human relations interaction is the biggest to the influence that relates to commitment, search information time it, influence's least of is to work to cognize, but all to relate to commitment creation positive influence.(4) Results of customer relationship management performance show positive influence to each other. Relate to trust to be satisfied with and relate to commitment to the customer the creation is positive to influence, the customer is satisfied with to relation commitment also produce positive influence.