The Research On Customer Value Based On Value Chain Theory

Competition is the key to success. Competitive advantage in the final analysis comes from corporate customers to create value more than the cost of the excess. In the current global economic integration,competition and market structure super-changing background, the customer value chain network has become the most critical part of who their clientele, maintaining customers, creating customer value than competitors in Who could live in a lasting competitive advantage. The customers are quietly changing role has changed from a consumer alone play while the consumers, partners, joint development of products and value co-creator of the multiple roles, a customer-centric super-competitive Times are coming.Firstly, the value of domestic and foreign customers a detailed review of the current situation, valuable results at home and abroad were consolidated and summarized, and then details of the customer value and the theory of the value chain.Explain the meaning of customer value, characteristics and classification, basic needs of the customer value from the formation mechanism to proceed on the basic needs of the customer value and customer value from the drivers of in-depth analysis of customer value from the nature Discover the real source. Secondly, the paper value chain as a reference tool for customers, build customer value, customer satisfaction and loyalty between model and empirical method used to verify the model.This paper focuses on customer value and customer satisfaction and the correlation between customer loyalty,by principal multiple liner regression equation. Finally, conclusions and prospects, to summarize the research findings, and the corresponding value chain based on customer value marketing and management recommendations.