Service Quality Dialectical Management Research Of Securities Brokerage In Underdeveloped Regions Of Western China

From 1970-80s, the term "service economy" is increasingly permeating our life, the traditional gap between manufacturing and service industries have gradually been eliminated. Competing among enterprises is in an increasingly large extent, reflecting the competition between services, comparing between service industry and the visible product, they have their own general characteristic, for example invisible, the difference, the intangibility, the indivisibility, easy to pass away and so on, this cause the traditional manufacturing industry applies comprehensively with difficulty as the foundation management theory and the method in service industry management practice. service management theory is into its development of "spring." But the service management theory have lagged behind the pace of development in the "service economy" much, the pace of development, theory-border use of service management theory in the financial services business in the study are completely lacking.In service trades new and developing middle, the finance industry is regarded as to change the acutest in recent years, that this changes heel own industry characteristic is relevant, now that among them including system environment change , Be innovative serving way and so on, return entrance buyer state back to the seller state including that finance service industry competes from insufficiency like this significant background changes , waits a minute including that the whole world financial market fuses in high speed gradually.The securities business occupies an important position in the financial services sector .the securities brokerage business provide the investors intangible financial services, which is the most important source of income in china's securities business. This is the general industry tangible products with large differences between services and other industries are also different. China's securities market has developed rapidly from the 90s of the last century, and accelerated the pace with international standards, In recent years, the fact that fleetness develops with commission liberalization new models such as being put into effect , being trading on the net , gradually complicated sum of environment of competition been confronted with by security company changeful , serves enterprise as the finance, close connection is in service quality heel good and bad enterprise self's survival , development that the person provides together. but the securities market development of the less developed western regions is clearly vulnerable. The main part of the paper is counted according to that the artery and vein , summary serving have extracted several key theory: Customer degree of satisfaction , customer perception are worth , service value enchains , the customer fidelity and so on. Then the quality of service brokerage business in western China of the less developed regions start managing this perspective, there are three main steps: First, the service quality management theory was introduced into the financial services industry; Secondly, make the management of the dialectical thinking of the introduction to service management theory ; thirdly, in order to integrate theory with empirical analysis of brokerage business service quality China's less developed western regions.The first step among main part works, is to have narrated a finance serving the quality control relevance current situation. First of all ,having narrated finance service industry current situation combining with our country finance job current situation and develop a prospect, have introduced that the relevance about this one field studies. And have set forth finance service industry applied science service quality control theory significance.And second steps ,the paper introduce the way of development discriminating administration thought, have sketched that thought having congenital authority, analysis has found out it's the intersection point reasoning with service quality control , can't be administrative "dual character" dialectical. Make use of "dual character" to have done simple analysis to our country finance service administration at the same time.Service quality level the factor analysis model third analytical the step demonstration parts are wielded mainly is estimated out less developed area security company manager business in our country the western part.With the view to provide some reference about China's securities brokerage business for analysis and improvement of the quality of service to provide new ideas and methods to enable the less developed regions in western China rapid and sound development of the securities business.