Study Of Branch In Inner Mongolia Of China Telecom In 3G Full Service Time Development Strategy

May 23,2008, the telecommunications industry, formally announced restructuring plan, the formation of a China Telecom, China Mobile, China Unicom, "third world" of the competitive landscape. January 7,2010, the State Ministry of Industry and Information Technology awarded three 3G licenses, China 3G era opened the curtain, thus, the three carriers began in the true sense of the whole business competition. Inner Mongolia Branch of China Telecom in 2002, North-South split the former China Telecom Group, China Telecom set up branch offices in the Inner Mongolia Autonomous Region, in the network, marketing, service all aspects of resource-constrained situation from scratch, once subject to market competition, acceleration of fixed mobile substitution, business difficulties. With the industry restructuring and mobile license issuance, the company is facing rare historical opportunity.In this paper, Inner Mongolia Branch of China Telecom development strategy for the study, the use of SWOT analysis, PEST analysis and portfolio analysis and other means, from the macro environment, industry conditions, market conditions and competitive situation and other aspects of the company's external environment a detailed analysis of the external environment that the company's existing opportunities and threats; the same time, the company's operating condition in the analysis that exist within the enterprise competitive advantages and disadvantages of the Department. On this basis, the paper proposes the 3G era of competition all the company's overall business development goals and development strategies. Finally, from the strengthening of human resources management, good networking, build sales, services, products and so on three different aspects of the concrete implementation of the company's development strategy recommendations and countermeasures.3G full-service strategic research, give full play to its advantages to the company, to enhance their core competitiveness and survival and development of space has some practical significance.