A Study On Tourism Destination Image Under Photography Gaze

People often promote the image through a lot of beautiful pictures and text from the Internet, magazines and other media to attract the attention of tourist. However, what words hidden behind the pictures can impact the tourist; how to add the information that tourist looking for in the process of gaze; how to make the tourist understand the words of destination become the key problems when people build tourism destination image.The tourist gaze is in the environment of tourism subject and object, people read the informations of tourism destination pictures, and reflect the travel motivations. Through analysis the words between subject and object, we study the impacts of tourism gaze in tourists motivations and tourism destination image-building. Based on two-way gaze, the paper analysis the tourist gaze system and the role of the different conditions which standing by the tourists, professionals, as representative of the government and the external environment of tourism. Photo by analyzing information on tourist destinations because discourse is not clear and lack of clarity may lead to effects in point-"Tourism enclaves", line effect-"Standardization of tourism" and the side effects- "the stage of real" phenomena of the three proposed gaze of the destinations in the use of graphics for image building and publicity, how to identify the graphic in tourism marketing discourse accurate. At the statement of the series of theoretical analysis mentioned before, the demonstration is Baoji City Tourism Destination Image as an actual example.This paper is divided into four parts:The first is introduction, explained the background of this study research methods and abroad tourist gaze analysis; the second is an overview of the article is mainly for the related concepts and theories; third part is the core of the paper, which analysis of the destination pictures words and all aspects of systems for the image then give some strategies; fourth part is based on other parts to analysis of Baoji City.