The Demand Behavior Of Rural Tourism Festival And Guide Mechanism

With the construction of the socialistic new country strategy, developing the rural tourism has become the consensus of the development of regional economy, tourism poverty alleviation. In particular, relyed on the local characteristics of resources, developing tourism, leisure, business, trade and investment as the main aim of the various types of rural tourism festival attracts the local government's attention. As a kind of tourist attraction, because of different demands, it thus become more fashionable and popular tourism approach in China and the demand show different morphological features. Every stakeholder not only has common interest, but also has contradictory.In this paper, based on the theory of stakeholders, ShunPing Peach Blossom Festival as an example, we analyse the rural tourism festival's demand action from the stakeholders point of view, and the guide mechanism for this action.This paper is divided into seven parts, and the fourth, fifth and sixth chapters are the core parts. Introduction mainly expatiates the background, significance, research ideas, research methods and research progress. Chapter II outlines the rural tourism festival content and characteristics, and defines the scope of the study and research perspective; Chapter III summarizes the festival of rural tourism development process, development patterns, spatial and temporal distribution and development characteristics; The fourth chapter based on the theory of stakeholders, from the theoretical, analyses the various rural tourism festival demand actors, the production of the main needs of behavior and motivation, requirements performance, demand characteristics and the main contradiction between the demand action; Chapter V takes Shun Ping Peach Blossom Festival as an example, detailed analyses the various needs of participating Peach Blossom Festival actors'demand behavior, analyses the survey results and put forward the major problems in Peach Blossom Festival development. Chapter VI, of the problems in the development under the peach blossom, proposes the guidance mechanism for the development of the Peach Blossom. Chapter VII is the concluding part of the research paper and describes the conclusions, innovation and inadequate...