The Study Of Company'sadvertisement And Strategy

The competition of market becomes intense day by day, the successful advertisement strategy will play plays an important role to an enterprise's survival and development.The advertisement strategy research continuously receives the marketing theory researcher's attention, overseas also have started in this aspect research and it has certain model significance to our country's marketing development, but the overseas research take theirs'country brand as a subject and the cultural different from to our country, so it is difficult to duplicate our country localization the advertisement strategy to adopt. under the disseminates of young audiences background, the marketing has born the integrated marketing, this time, the fine accurate advertisement subject and the fine advertisement media research become inevitably choice into advertisement strategic research, in this paper, the main line is advertising strategy, the theme is analysting Supor Group's advertising strategy,which is outstanding representatives of the kitchen industry . This paper finds the following main conclusions:1.The Paper finds the blind spot of the advertising strategy --- the terminal advertising experience of consumer, and with specific case studies to better show that the proposed advertising strategy process model, provides a practical evidence for the theory. In the implementation process of Advertising strategy, especially for the kitchen industry, family policy is the primary strategy for its implementation. The experience of the implementation of marketing strategy is the main form of advertising strategy. Let the consumer experience and consumer feedback come into the advertising strategies, and propose advertising strategy and advertising communication terminal market should be consistent.2.The Paper through theoretical analysis and practical work on the advertising strategy, found the problems of Supor and propose strategies and recommendations.The paper finds out the model industry advertising strategies of the Kitchen and want to provide valuable information for the development on Kitchen industry advertising strategy.