The Structure And Social Function Analysis Of Chinese Folk Present-Giving Custom

Since ancient times , china is known as a country with much ceremon, ritual is considered the core of traditional Chinese culture and a valuable spiritual wealth of the Chinese nation. "Ritual purposes, and for you" actually reveals the essence of the spirit of traditional Chinese ceremony. "Reciprocity, to not to reciprocate, to not have to have indecently assaulted." Said the Chinese gift exchange. China's gift-giving behavior first appeared in primitive ritual activities, but the object of this gift is God, and after country is constructed, the country's rulers begin to compete for the various war sites , vanquished conqueror sent regularly to the food, slaves, etc., which can be said to truly act on the person's gift. Chinese folk culture of gift giving continues to this day, self-sufficient economy, the parents system, "pattern of difference" gifts were Chinese folk culture form the economic base, the system base and the basis of social structure. Emotional expression of the gift is mainly to maintain a long and stable social relations; purpose of the relationship between instrumental and emotional expression of sexual relations is relative, it is to maintain a short-term relationship, a strong purpose; mixed relations both emotional expression and purpose of the tool. Meanwhile, the Chinese people pay attention to human concepts, ideas and harmony reported concepts of the Chinese concept of gift-giving behavior of the value system.Chinese gift-giving behaviors meet people's emotional needs and enrich the spiritual life, and harmonious interpersonal relationships. and people's gift-giving culture has a very beneficial effect on creating or strengthen a relationship to maintain the network structure, but the infiltration of human practices affect the social life and the redistribution of social resources . Under the concept of a market economy ,the influence of people's gift-giving culture has changede, a gift of goods properties increased, lack of trust in the process of gift giving, and because the expansion of modern gift-giving objects, gifts of the heavier burden of gift-giving into people's favor. Too much attention to itself in the form of gifts and the market value,It is easy to make into a human gift exchange unbearable burden, once it became associated with a utility emotional alienation ,it will undermine good social relations and social order virtual gift and become gift of bribery corruption.Therefore, the gift exchange itself is not wrong, which it is extended out from the affinity and broad fundamental expression of social exchange, in essence, it is a mutual expression of the characteristics of traditional society, and cultural development of gifts to some extent also reflect the community changes, such as the improvement of living standard, people in this network expansion, enhanced awareness of people's goods. People's aware of the value of gifts given to rectify. Only when the gift exchange as a symbol in popular affection, friendship, or other symbol of pure feeling, the gift regardless of the value of geometry,it is pure.