Differential Positioning And Marketing Strategies Of New Product Of Edible Oil

Edible oil is the necessaries of life and the product quality of edible oil is related to people's living standard and affects the vital interests of the people. With the development of social economy and modern rhythm of life quickening, consumer demand for edible oil shows diversity trend. While traditional edible oil satisfies the basic life need of consumer, it has been difficult to meet the further requirements of nutrition, health and fast. The thesis based on positioning theory, selected the method which the case and the theory unify and analyzed A Corporation marketing pattern. In the basis of the comprehensive analysis of the marketing environment of edible oil, current oil market segmentation was carried on and the target market for new product was selected. Differential positioning of new product was analyzed emphatically, the marketing combination strategy which reflected the differential positioning was detailed discussed and the product, price, place and promotion strategies, etc. were illustrated in applications respectively for further. The traditional marketing theory is broken through and the marketing "three high combination" is put forward, which means high added value, high price, high promotion strategy. A new kind of characteristic of edible oil product is taked as the analysis object and differential positioning and marketing strategy of new product are researched and constructed, and a tailor-made type of expense choice leeway is offered for the target groups. The thesis research results provide a new kind of market strategy pattern for our country's edible oil industry, which can better meet the consumer need.