Brand Marketing Strategy Research Of Qingdao Doublestar Sports Goods

Along with the development of market economy, brand construction which is very important for the sports enterprise's survival and development, it is nescessary to build a strong sprots brand especially analyses the challenges which come from international sports brand occupys domestic market and leisure clothing extensions to sports goods, because of the insufficiecy about sports brand construction in our country, to adapt the fierce competition of the market today, grasp the opportunities and meet new challenges, we must keep our eyes on the development strategy of the brand.This paper choose the doublestar sports goods as the research object with the brand and brand strategy theory and method, analyzes the operating coditions of doublestar sports goods, point out the exsiting questions about the importance brand construction and the fussy brand positioning,and get the conclusion of brand development strategy about doublestar sports goods by the analysis of the company's marketing environment.From the research of this paper, try the best to improve the sports brand construction situation, create the better conditions for enhancing core competitiveness and increaseing the economic benefits.