Study On Network Marketing Channel Of Yoution

Yoution's traditional marketing channel is affected by the emergence of network and the changes of market environment and consumption habits. Currently most consulting corporations initiate network marketing channels successively. The channel efficiency, however, is challenged by the increasing competition in network environment. Yoution optimizes marketing channels and strengthens the management to enhance its selling ability for the sustaining development. Additionally Yoution establishes its core competitiveness with product differentiation achieved by the efficient marketing channel management.This article elaborates the network impact on current and traditional Yoution marketing channels with certain theoretical basis, exposing the existing problems and raising the appropriate resolutions, focusing on the factors in the process of marketing channel management, i.e., product, price, promotion, place and marketing channel improvement.Apart from the resolutions to the existing problems, this article also presents Yoution's network agent platform, which sells its own products and products from other corporations. That makes a new profit growth with this broadened marketing channel.