Research On Optician Service Process Based On Customer Satisfactory Evaluation Of KD Enterprise

In spectacle retail trade of China, after the past 10 years golden age of high speed development, market characteristics have changed:market vacancy in fewer and fewer, gradually into a buyer's market; private enterprise has become a market leading force; business has tended to become more competitive;profit margins have been reduced, and so on. Therefore, spectacle retail enterprises need to operate from grasping the opportunity to further improving our operational ability.On the stage, the major service that spectacle retail enterprises provide is optician service, due to the service of intangibility, heterogeneity, simultaneity, fugitiveness, and other characteristics, the optician service process will inevitably be a lot of problems affecting the customer's overall perceived quality, became the difficulties of optician service management. To resolve this problem, in this article, by customer satisfaction measurement and analysis of the optician service processes of KD enterprise, we can discovery and prescribe service problems and their causes, in order to make targeted solutions and management measures. On this basis, other spectacle retail enterprises or engaged in other sectors of the organization can reference this article, locate a suitable and effective method for its services process into the monitoring, control and management, has a comprehensive promotion in its service quality and capacity.