The Case Studies And Strategies Analysis Of Applying The Destructive Innovation To Business Of Electrical Manufacturers

The competitive power of enterprise in market depends greatly on the business philosophy.The market position and survival capacity of enterprise are largely determined by the scientificity and advancement of business philosophy in multiplex pattern industry with fierce competition. Therefore, identifying the industry character, performing positional analysis and adopting suitable and long-term developing business philosophy becomes more important than ever.At present, the pattern of electrical industry is complex and small enterprises are under great competitive pressure from joint-ventures invested by foreign-owned company. This thesis focuses on how to keep sustainable development of small and medium-sized enterprises.This thesis emphases how to cope with the worsening market and fierce competition with the destructive Innovation as business philosophy based on analysis of electrical industry and years of experience. Adopting the Destructive Innovation philosophy can be beneficial to the protection of national brand and enterprises as well as economic security and development through a series of analysis.This thesis presents some strategies with Destructive Innovation philosophy through tactics and case studies with comprehensive research on industry information, data and innovative philosophy backgrounder. Finally, the feasibility and importance of these strategies are demonstrated with case studies about Cheng Tai group and ABB company.