Research On Creative Marketing Strategies In Commercial Bank Of China

After 70 years of the 20th century, Western countries witnessed tremendous changes in banking,retail banking and the development of intermediary business, the derived customer-focused marketing strategy. Start the late 20th century to the 21st century, China's accession to WTO, completely open financial markets, Chinese commercial banks in the financial disintermediation and other factors, the face of global competition and the 1.3 billion Chinese people continue to accumulate wealth, the use own advantages innovative marketing strategies, customers agree to allow more bank products, services, brands, can China's commercial banks and foreign banks to seize the opportunities of competition.The paper analyzes the development of new China's commercial banks new development environment and business trends,retail business and the commercial banks to develop intermediary business today, compared to Chinese and foreign commercial banks in the different marketing strategies that commercial banks in China in the marketing strategy disadvantages, and through investment banks in the retail and intermediary business model for successful cases, explained the new business model in China's commercial banks should be how the innovative marketing strategy, put forward the current rapid development of city commercial banks in the marketing suggestions innovation strategy.