Empirical Research On Country Of Origin Image Of Chinese Products In Central Asia

After the disintegration of the former Soviet Union, the five Central Asian countries, including Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, Turkmenistan, with rich energy potential and geographical advantage of connecting the two continents of Asia and Europe, become the world competitive focus. China and the five Central Asian countries has carried out many cooperation and exchanges in the former Soviet Union times. Economic and trade cooperation between the five Central Asian countries after independence, and China obtained a relatively rapid development. Especially into the 21st century, economic and trade cooperation between China and the five Central Asian countries have been more and more extensive and in-depth, with the bilateral trade volume increased gradually.However, in the context of economic globalization, China's enterprises in the Central Asian market are also facing competition from foreign enterprises. Competition between international companies depends largely on the image of the home country products in the international market, that is, Country of Origin Image of products. At present, the country of origin image of our products on the market in Central Asia are complex, both a good image and bad image, which barriers to our product development in Central Asia markets.The purpose of this paper is that combining the status of country of origin image of Chinese products in Central Asia, analyzing the problems and causes and exploring measures for the Chinese enterprises to enhance the origin image in their market in Central Asia, in order to provide a useful support for Chinese enterprises in international marketing decision-making.In this article, the author used theoretical research and empirical research methods, systematically carried out study about the origin image of Chinese products in Central Asia. First of all, the author summary literature about country of origin image, the concepts of country of origin image at home and abroad, and made the appropriate evaluation. Second, it analyzed the main factors impacting the country of origin image, and advanced assumptions and design of the paper based on it. Then, analyzed data with statistical software SPSS 16.0, Including correlation analysis, T test and single factor analysis and other methods to test the research hypothesis and draw empirical conclusions. Then, based on the results of the empirical research, further analyzed of the status and existing problems about the country of origin image of Chinese products in Central Asia, and in-depth analysis of its causes.Respectively, provided measures and proposals for Chinese enterprises to enhance the country of origin image of Chinese products in Central Asia from view of the state and enterprises. Finally, summarized the paper's findings, and analyzed the limitations of research, and put forward ideas for further research.