Developing Problem And Strategy Of Hotel Group In China Proper

With economic development and tourism development, China's hotel industry once again usher in the development of the spring-based, hotel group has also ushered in a new opportunity for development. But at present the business-oriented hotel group in China, there are still many problems and foreign hotel group, there is still a certain gap. My part of the hotel group only achieved a regionalization Group operates, there is no real cross-border operations of the Group, but did not become well-known international hotel group. In this paper, China's Hotel Group of the problems, combined with and analysis of the development of a foreign hotel group to find the advanced experience of the development of China's Hotel Group of measures and strategies.Paper is divided into five parts. The first part of this paper describes the research background, research questions and research significance. The second part of the hotel group in the theoretical analysis of the relevant theory, these theories include the definition of enterprise groups, the level, the hotel group's meaning, the main form and hotel groups as well as the economic geography of the advantages of business location, business expansion and regional theories of economic differences. The third part of the high-level overview of foreign hotel group in the three historical stages of development and China's Hotel Group of the three stages of historical development as well as major types and operational form. The fourth part of the comprehensive analysis of domestic and foreign hotel group of the size of the gap, the regional expansion of the gap, the gap between business management, brand gap, the gap between human resource management, network marketing, the gap between the gap to six. Fifth section presents the development of China's hotel group of strong administrative intervention, the lack of a modern enterprise system, the lack of advanced management experience and management, neglect of brand building, capital, operating and financing ability is poor, the lack of a powerful network marketing system, the lack of professional talent to address these issues and other issues as well as countermeasures.